Lewin proposed three goals for action research: to advance knowledge; to improve a concrete situation; and to improve behavioral science methodology. The three objectives cannot be met by a single mode of dissemination. Innovative dissemination strategies will be necessary. Action researchers should publish substantive articles in technical journals to reach colleagues; applied articles in periodicals read by practitioners and the public; and methodological and reflective articles in associational and professional journals designed to improve the practice of action research.