The current economic crisis has increased the financing needs in all areas. The communication has fueled, among others, the conflict between traditional media companies and organizers of sporting events broadcast rights payments. Based on the legal conflict, political and even social that has lived in Spain for the years 2011 and 2012 between the Professional Football League, which seeks to impose a fee radios similar to the television for access to soccer fields and retransmit meetings, and radio stations, which are opposed to such payment and defend their constitutional right to report freely, this paper analyzes the limits between freedom of information and the right to audiovisual content marketing, law enforcement return that the European Union will recognize the organizers of sporting events and the ability to influence the major media on political power to bring legislation into its economic interests.