@article{blessie2026,
title = {Knowledge, Attitudes, and Extent of Influencing Factors in the Selection of Branded vs. Generic Medicines Among Consumers in Ipil Cuneg, Bayombong},
author = {Blessie Mae Tallungan and Daniel Mavis Valencia and Lorraine Joy Ballesteros and Precious Angel Camangian and Jenna Leigh Pascual and John Carlo Armando},
journal = {Psychology and Education: A Multidisciplinary Journal},
volume = {55},
number = {3},
pages = {374-387},
year = {2026},
doi = {10.70838/pemj.50309},
}