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The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants

Janine Pinca; Rosalinda Lacerona; Neil Holden Salcor; Ralph Michael Licaros; Joselito Arevalo — Psychology and Education: A Multidisciplinary Journal (2024)

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APA APA 7th

Pinca, J., Lacerona, R., Salcor, N. H., Licaros, R. M., & Arevalo, J. (2024). The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants. Psychology and Education: A Multidisciplinary Journal, 17(3), 216-229. https://doi.org/10.5281/zenodo.10673637

MLA MLA 9th

Pinca, Janine, et al.. "The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants." Psychology and Education: A Multidisciplinary Journal, vol. 17, no. 3, 2024, pp. 216-229. DOI: 10.5281/zenodo.10673637.

CHI Chicago

Pinca, Janine, Rosalinda Lacerona, Neil Holden Salcor, Ralph Michael Licaros, and Joselito Arevalo. "The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants." Psychology and Education: A Multidisciplinary Journal 17, no. 3 (2024): 216-229. https://doi.org/10.5281/zenodo.10673637.

HAR Harvard

Pinca, J., Lacerona, R., Salcor, N. H., Licaros, R. M. & Arevalo, J. (2024) 'The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants', Psychology and Education: A Multidisciplinary Journal, 17(3), pp. 216-229. doi: 10.5281/zenodo.10673637.

IEEE IEEE

J. Pinca, R. Lacerona, N. H. Salcor, R. M. Licaros, and J. Arevalo, "The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants," Psychology and Education: A Multidisciplinary Journal, vol. 17, no. 3, pp. 216-229, 2024. doi: 10.5281/zenodo.10673637.

VAN Vancouver

Pinca J, Lacerona R, Salcor NH, Licaros RM, Arevalo J. The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants. Psychology and Education: A Multidisciplinary Journal. 2024;17(3):216-229. doi: 10.5281/zenodo.10673637.

BIB BibTeX

@article{janine2024,
  title     = {The Influence of Digital Marketing Strategies on Customer&rsquo;s Purchase Intention&nbsp;of Selected Fast-Food Restaurants},
  author    = {Janine Pinca and Rosalinda Lacerona and Neil Holden Salcor and Ralph Michael Licaros and Joselito Arevalo},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {17},
  number    = {3},
  pages     = {216-229},
  year      = {2024},
  doi       = {10.5281/zenodo.10673637},
}