Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation: The mediation effect of psychological benefit

Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation: The mediation effect of psychological benefit

Jun, F.
asia pacific journal of marketing and logistics 2020 pp. 0-0
267
jun2020influenceasia

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