A comparison of cross-country mountain destination importance performance as perceived by international and domestic tourists: a cast study of Mt. Huang (China) and Mt. Seorak (South Korea)
Newpaney, Renuka;Dongfang, Hu;Khoo, Lee Sung;
african journal of hospitality, tourism and leisure2012Vol. 2pp. -
359
newpaney2012aafrican
Abstract
In this study, we examine visitor’s importance and destination performance with respect
to tourist attractions such as the environment, adventure, social culture, accessibility
and relaxation of participants at Mt. Huang and Mt. Seorak respectively. This study
identified the demographic characteristics of visitors to both mountain destinations. The
researchers used the Importance Performed Analysis (IPA) method to identify the
importance and satisfaction levels of various attributes of both Mt. Huang and Mt.
Seorak. They identified that the most important attributes sought after related to the
natural environment, mountaineering, knowledge and information sharing, value of
money and escape from a mundane daily job routine, while the least important would
relate to mountain sports and the localities' inviting ambience for both mountain
destinations. Using a simple questionnaire sample procedure, 247 visitors were
considered in order to determine what the visitor’s deemed to be important, and what
was satisfying from a destination performance perspective. SPSS 17 was used to
analyze the data in different stages and pilot testing was conducted. The finding of this
study can be helpful for tourist decision-makers in the public and private sectors. It is
also useful to improve tourism services and to develop strategies for greater tourism
promotion to the two destinations. Furthermore, this study can be a powerful source of
input for destination promotion and positioning activities.