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Research Article

Community-Based Tourism: Exploring Community Perceptions and Sustainability Challenges in a Rural Area in Malay, Aklan

743 reads
Reycelyn Igat , Fiel Nadine Nadua , Jesalem Capanas
J Adv Stud Tou Hos Man, 2025, 1 (2), 77-84, DOI: https://doi.org/10.5281/zenodo.16551321, ISSN 3061-9785
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Abstract

Community-Based Tourism (CBT) has become a key approach for sustainable development in rural areas. Despite its growing prominence, this study offers comprehensive qualitative insights into the local perceptions and challenges that CBT initiatives face in specific rural contexts, particularly Barangay Napaan in Malay, Aklan, which remain underexplored. This exploratory case study investigated these community experiences and sustainability issues of Community-Based Tourism (CBT) projects in Barangay Napaan. Utilizing a qualitative exploratory case study design, data were collected through in-depth, semi-structured interviews with ten (10) purposively sampled participants. Participants included residents with at least ten years of residency, students aged 18 years old and above, and key Barangay officials actively involved or willing to engage in local CBT initiatives. Thematic analysis revealed several interconnected themes: the crucial role of active community participation for project success, the pursuit of economic opportunities and improved livelihoods, and efforts towards environmental conservation and sustainable practices. Findings indicated that while CBT initiatives fostered economic opportunities and strengthened community relationships, persistent challenges in waste management, equitable benefit distribution, and sustaining consistent community engagement were identified. The study emphasized the importance of effective stakeholder collaboration and sustainable practices for the long-term viability and positive socio-environmental outcomes of Community-Based Tourism (CBT) in similar rural settings.

Keywords sustainable development environmental sustainability economic empowerment community involvement community-based tourism stakeholder collaboration
Authors 3
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The team behind this paper

3 authors, 1 institution.

This paper Malay College — Philippines Malay College 3 authors Reycelyn Igat — corresponding author RI Reycelyn Igat ✉ Fiel Nadine Nadua FN Fiel Nadine Nadua Jesalem Capanas JC Jesalem Capanas

Readership

744 reads over 16 months.

July 2025 October 2026

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SciMatic 0xc35709…277732 100,000 (10%)
Reycelyn Igat 0x394F04…83F53E 300,000 (30%)
Fiel Nadine Nadua 0x6BA400…C2BF72 300,000 (30%)
Jesalem Capanas 0x56A5f4…1d9631 300,000 (30%)
Content hash 0xaad9917dc15e5a546b82fd966d755e07fcb2a4574cc4f35231f3496af5fe4983
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Bibliographic Information

Reycelyn Igat, Fiel Nadine Nadua, Jesalem Capanas, (2025). Community-Based Tourism: Exploring Community Perceptions and Sustainability Challenges in a Rural Area in Malay, Aklan, Journal of Advanced Studies in Tourism, Hospitality, and Management, 1(2): 77-84
Bibtex Citation
@article{reycelyn_igat2025jasthm,
author = {Reycelyn Igat and Fiel Nadine Nadua and Jesalem Capanas},
title = {Community-Based Tourism: Exploring Community Perceptions and Sustainability Challenges in a Rural Area in Malay, Aklan},
journal = {Journal of Advanced Studies in Tourism, Hospitality, and Management},
year = {2025},
volume = {1},
number = {2},
pages = {77-84},
doi = {10.5281/zenodo.16551321},
url = {https://scimatic.org/show_manuscript/5956}
}
APA Citation
Igat, R., Nadua, F.N., Capanas, J., (2025). Community-Based Tourism: Exploring Community Perceptions and Sustainability Challenges in a Rural Area in Malay, Aklan. Journal of Advanced Studies in Tourism, Hospitality, and Management, 1(2), 77-84. https://doi.org/10.5281/zenodo.16551321

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