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Research Article

Effect of the Tagline “@ABM You're the Boss” on the Empowerment and Entrepreneurial Intentions of ABM Students at Tacurong National High School: Basis for Program Enhancement

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Jeanne Acosta , Jose Decena , Hazel Asturias
Psych Educ Multidisc J, 2025, 36 (1), 31-36, DOI: https://doi.org/10.70838/pemj.360104, ISSN 2822-4353
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Abstract

This study assesses the tagline "@ABM You're the Boss" on the empowerment and entrepreneurial intention of ABM students at Tacurong National High School. Utilizing a quantitative, non-experimental descriptive-correlation design, data were collected from a sample of 154 respondents selected through simple random sampling. The tools used for analysis included mean and multiple regression analysis. Results indicated a very high level of the tagline “@ABM you’re the Boss”. Empowerment levels were classified as high, while entrepreneurial intention also showed a very high level. Multiple regression analysis revealed significant influences of perceived relevance and motivational impact of the tagline on both empowerment and entrepreneurial intention of ABM students, leading to the rejection of the null hypothesis. The findings suggest that the tagline resonates with students, inspiring them and enhancing their readiness for future leadership roles and entrepreneurial ventures. To further enhance the tagline's effectiveness on students’ empowerment and entrepreneurial intention, the researchers recommend implementing the "Arat, Banat, Mag-Himakas: A Tripartite Project of ABM Strand." This initiative aims to inspire students by inviting professionals from accounting, business, and management to share their personal stories of struggle and triumph, thereby significantly increasing the motivational impact on students.

Keywords empowerment entrepreneurial intention multiple regression analysis ABM Students tagline
Authors 3
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The team behind this paper

3 authors, 1 institution.

This paper Tacurong National High School Department of Education — Philippines Tacurong National High … 3 authors Jeanne Acosta — corresponding author JA Jeanne Acosta ✉ Jose Decena JD Jose Decena Hazel Asturias HA Hazel Asturias

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624 reads over 19 months.

April 2025 October 2026

Related work on SciMatic

Closest of 18 articles sharing keywords with this one. A rarer shared keyword counts for more than a common one.

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Jeanne Acosta 0x49421F…522cCb 300,000 (30%)
Jose Decena 0x596ca3…2Ab8a4 300,000 (30%)
Hazel Asturias 0x8c0a90…9f9Fb1 300,000 (30%)
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Bibliographic Information

Jeanne Acosta, Jose Decena, Hazel Asturias, (2025). Effect of the Tagline “@ABM You're the Boss” on the Empowerment and Entrepreneurial Intentions of ABM Students at Tacurong National High School: Basis for Program Enhancement, Psychology and Education: A Multidisciplinary Journal, 36(1): 31-36
Bibtex Citation
@article{jeanne_acosta2025pemj,
author = {Jeanne Acosta and Jose Decena and Hazel Asturias},
title = {Effect of the Tagline “@ABM You're the Boss” on the Empowerment and Entrepreneurial Intentions of ABM Students at Tacurong National High School: Basis for Program Enhancement},
journal = {Psychology and Education: A Multidisciplinary Journal},
year = {2025},
volume = {36},
number = {1},
pages = {31-36},
doi = {10.70838/pemj.360104},
url = {https://scimatic.org/index.php/show_manuscript/4989}
}
APA Citation
Acosta, J., Decena, J., Asturias, H., (2025). Effect of the Tagline “@ABM You're the Boss” on the Empowerment and Entrepreneurial Intentions of ABM Students at Tacurong National High School: Basis for Program Enhancement. Psychology and Education: A Multidisciplinary Journal, 36(1), 31-36. https://doi.org/10.70838/pemj.360104

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