The Journal of Marketing and Economics (Mark. Econ.) aims to provide a high-quality platform for the dissemination of original research, theoretical developments, and practical insights at the intersection of marketing and economics. The journal encourages contributions that enhance the understanding of how marketing strategies, consumer behavior, and economic policies interact to shape markets, industries, and societies. Scope: Marketing and Economics welcomes empirical, theoretical, and conceptual papers covering (but not limited to) the following areas: Consumer behavior and market dynamics Marketing strategy and competitive advantage Digital marketing and e-commerce economics Pricing, distribution, and promotion strategies Behavioral and experimental economics Macroeconomic and microeconomic perspectives in marketing Business and economic policy implications International trade, globalization, and market development Innovation, entrepreneurship, and economic growth Sustainability, ethics, and corporate social responsibility in marketing The journal seeks to bridge the gap between marketing theory and economic analysis, fostering interdisciplinary dialogue that informs both academic research and real-world decision-making.