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Abstract
This study aims to identify the underlying reasons that lead students enrolled in the Bachelor of Science in Tourism and Travel Management (BSTTM) program to shift to other academic programs. A single-case study methodology was employed, utilizing purposive sampling to select students who had changed their field of study. Eight participants took part in the interviews. The research applied Cresswell\u2019s data analysis techniques. Semi-structured interviews were conducted, incorporating recorded audio with participant consent and detailed notes. Comprehensive analysis was performed, resulting in key findings and conclusions. The study offers significant insights and recommendations aimed at improving the program to reduce the incidence of student shifting. Despite its valuable findings, the research acknowledges limitations related to the small sample size drawn from a single institution. It is recommended that future research expand to include multiple institutions and a larger number of participants for better generalizability. Future studies should also consider a broader exploration across various universities to gain a more comprehensive understanding of the factors influencing students' decisions to shift programs.
