Keyword Connections

brand equity

Journals

2

1 Frontiers in psychology

2 BMC health services research

Research Groups

0

No Research Group Connected

Bibliographies

51

1 Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity.

2 Driving brand equity in health services organizations: the need for an expanded view of branding.

3 analyzing the relationship between advertising and sales promotion with brand equity

4 customer equity of pakistani fast food restaurant: a study of attitudinal customer equity

5 a study on the effects of sales related factors on brand equity

6 memahami ekuitas merek perguruan tinggi: penelitian empiris pada stie surakarta, jawa tengah, indonesia

7 Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing

8 Shopper marketing moderators of the brand equity – behavioral loyalty relationship

9 Model finančne ocene premoženja blagovnih znamk z uporabo vedenjskih dejavnikov = Assessing the Financial Value of a Brand Equity by Applying Behavioural Models

10 A cross-level investigation of the role of human resources practices: Does brand equity matter?

11 The impact of value co-creation on hotel brand equity and customer satisfaction

12 Investigating the effects of Iranian cultural factors on brand equity for strategic management of market share

13 When a stigmatized brand is doing good: the role of complementary fit and brand equity in cause-related marketing

14 The Mediating Effect of Adelante brand equity on Latino Immigrant Positive Youth Development Outcomes.

15 The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction

16 The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity

17 The influence of customer-based brand equity on destination loyalty in Malaysian urban destinations

18 Modeling the role of service quality, customer satisfaction and customer loyalty in building service brand equity

19 The Influence of the Country of Origin Image on Brand Equity: A Study of Spanish Banks

20 Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services

21 The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?

22 The effects of tech and non-tech innovation on brand equity in China: The role of institutional environments.

23 How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity

24 Negative word-of-mouth and applicant attraction: The role of employer brand equity

25 Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?

26 Brand equity in higher education: comparative analysis

27 Brand Equity on Surf Destinations: Alaçatı Sample

28 How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity

29 Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

30 Sustainability countenance in brand equity: a critical review and future research directions

31 Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers

32 Elements of destination brand equity and destination familiarity regarding travel intention

33 Brand Experience and Brand Equity

34 The immediate effect of corporate social responsibility on consumer-based brand equity

35 How multiple strategic orientations impact brand equity of B2B SMEs

36 Green technology trends: Increasing sales of green technology through brand equity and green trust

37 Factors influencing brand equity: The case of jakarta E-commerce and M-commerce

38 A structural equation modeling on analysis of preference advertisement in building brand equity

39 Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

40 The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand

41 The effects of multimedia advertising on building brand equity

42 Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company)

43 Managing Consumer-Based Brand Equity in Higher Education

44 Impact of fashion innovativeness on consumer-based brand equity

45 Perceived retailer innovativeness and brand equity: mediation of consumer engagement

46 general issues considering brand equity within the nation branding process

47 peran brand imagesebagai pemediasi pengaruh country of originpada brand equity

48 valor das marcas (brand equity) para o consumidor: desenvolvimento e validação de um instrumento de mensuração no setor automotivo [doi: 10.5329/recadm.20090801008]

49 the effect of customer brand identification on brand equity in hotel services

50 Hotel brand equity and online reviews on social commerce intention: A cross-level identification process

51 Social Media Marketing and Purchase Intentions: The Roles of Brand Equity and Awareness