Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?

Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?

Raji, R.
journal of promotion management 2020 Vol. 26 pp. 19-49
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88188
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10.1080/10496491.2019.1612490
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