Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost

Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost

Christino, J.
journal of promotion management 2020 Vol. 26 pp. 301-321
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christino2020antecedentsjournal

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91053
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10.1080/10496491.2019.1699630
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