We aim to approach in this essay the technical paths used to represent hibrid documents in online environment using specific standars. The multimedia contents increase and the diverse storage formats need refined instruments for the search and retrieval process. Dedicated applications require a high level of interperability therefore the necesity of standardization. This study tries to argument theoretically the need to set and reflect logically the media objects properties in metadata schema and to illustrate the importance of ontologies and taxonomies in online environment representation.