Spatial distribution studies of insect pests make it possible to determine their colonization and dispersal patterns. Watermelon (Citrullus lanatus (Thunb.) Matsum. et Nakai) is among the most frequently consumed fruits in the world, and the common blossom thrips, Frankliniella schultzei (Trybom) (Thysanoptera: Thripidae), is one of the most important insect pests of this plant. The objective of this study was to determine the spatial distribution of F. schultzei in commercial watermelon crops using geostatistics. The studied F. schultzei populations presented an aggregated distribution. The colonization of thrips began at the borders of the crops, especially in the areas located in the opposite direction to that of the prevailing winds. The highest densities of thrips occurred in crops that had cucurbits in the surrounding areas. When monitoring for F. schultzei populations, greater attention should be given to sampling that part of the crop located in the opposite direction to that of the prevailing winds because this is where colonization begins. Even at low densities, the aggregation points of thrips in the crop should be located and controlled so that they do not cause damage. In sampling programs for F. schultzei, samples should be taken at distances greater than 9 m apart because this is the distance up to which densities of this species show spatial dependence. Planting watermelon crops close to other cucurbits should be avoided, as these alternate hosts may act as a source of infestation by this pest.