The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention

The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention

McClure, C.
journal of retailing and consumer services 2020 Vol. 53 pp. 0-0
176
mcclure2020thejournal

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79753
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10.1016/j.jretconser.2019.101975
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