The Pareto optimality is a widely used concept for the multicriteria decision-making problems. However, this concept has a significant drawback—the set of Pareto optimal alternatives usually is large. Correspondingly, the problem of choosing a specific Pareto optimal alternative for the decision implementation is arising. This study proposes a new approach to select an “appropriate” alternative from the set of Pareto optimal alternatives. The proposed approach is based on ranking-theory methods used for ranking participants in sports tournaments. In the framework of the proposed approach, we build a special score matrix for a given multicriteria problem, which allows the use of the mentioned ranking methods and to choose the corresponding best-ranked alternative from the Pareto set as a solution of the problem. The proposed approach is particularly useful when no decision-making authority is available, or when the relative importance of various criteria has not been evaluated previously. The proposed approach is tested on an example of a materials-selection problem for a sailboat mast.