Abstract The use of plasmonic nanoparticles (NPs) in dye-sensitized solar cells (DSSCs) in an effort to enhance their power conversion efficiencies (PCEs) increases light absorbance of the cells but also affect their electron dynamics. This has contributed to the failure of plasmonic NPs to make the expected high impact of PCE enhancement. Herein, we investigated the wide range effects of plasmonic NPs on the performance of DSSCs, using extended characterization and a systematic approach. We prepared DSSCs using Ag@TiO2 NPs-doped TiO2 photoanodes. Using a wide range doping concentration, we obtained panchromatic enhancement effect with two optimal doping concentrations (0.1 and 1 wt. %).They enhanced PCE via mainly: a) optimal band alignment for efficient charge injection; and b) a balance of the negative and positive effects of plasmonic NPs on cell performance parameters (open circuit voltage, fill factor, charge transfer resistance against recombination, electron life time and charge collection efficiency); respectively. The PCE of the pristine sample increased from 4.66 to 4.88 and 5.00% via these 2 routes, respectively. The major cause of not obtaining very high PCE was charge recombination from high charge density. Thus, these observations might serve as invaluable guidance for the preparation of highly efficient plasmonic DSSCs.