Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent
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66991
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0x95644003c57E6F55A65596E3D9Eac6813e3566dA
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66991
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10.1080/10496491.2018.1500411
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Scimatic Chain (ID: 481)
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