Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category

Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category

Anselmsson, J.
journal of marketing communications 2019 Vol. 25 pp. 720-737
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65454
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10.1080/13527266.2017.1392337
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