Various nano-enabled strategies are proposed to improve crop production and meet the growing global demands for food, feed and fuel while practising sustainable agriculture. After providing a brief overview of the challenges faced in the sector of crop nutrition and protection, this Review presents the possible applications of nanotechnology in this area. We also consider performance data from patents and unpublished sources so as to define the scope of what can be realistically achieved. In addition to being an industry with a narrow profit margin, agricultural businesses have inherent constraints that must be carefully considered and that include existing (or future) regulations, as well as public perception and acceptance. Directions are also identified to guide future research and establish objectives that promote the responsible and sustainable development of nanotechnology in the agri-business sector.