Creating Effective Cause-Related Marketing Campaigns: The Role of Cause-Brand Fit, Campaign News Source, and Perceived Motivations
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Creating Effective Cause-Related Marketing Campaigns: The Role of Cause-Brand Fit, Campaign News Source, and Perceived Motivations

Myers, B.
clothing and textiles research journal 2012 Vol. 30 pp. 167-182
238
myers2012creatingclothing

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10.1177/0887302X12452339

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