Safe operating environment is essential for all complex industrial processes. The safety issues in steel rolling mill when the hot strip passes through consecutive mill stands have been considered in this paper. Formation of sag in strip is a common problem in the rolling process. The excessive sag can lead to scrap runs and damage to machinery. Conventional controllers for mill actuation system are based on a rolling model. The factors like rise in temperature, aging, wear and tear are not taken into account while designing a conventional controller. Therefore, the conventional controller cannot yield a requisite controlled output. In this paper, a new Genetic-neuro-fuzzy hybrid controller without tension sensor has been proposed to optimize the quantum of excessive sag and reduce it. The performance of the proposed controller has been compared with the performance of fuzzy logic controller, Neuro-fuzzy controller and conventional controller with the help of data collected from the plant. The simulation results depict that the proposed controller has superior performance than the other controllers.