A challenge that is facing businesses every day is that of how to promote themselves on the still vastly growing electronic stage. A company‟s web presence connotes a great deal to its customers, including how professional and reliable the organisation is. Companies are usually quite successful at making their websites look the part and creating a successful corporate image for themselves through their website. There are a vast number of website designers out there who can create a fantastic and aesthetically pleasing website to promote a company‟s image. But that is not all there is to a successful website. When a website is to be used as a marketing tool and additional line of income things are not so simple. The website provides the gateway to products and services as well as information required by the customer. The true knack to a successful website is to promote these as effectively as possible, and ensuring repeat visits goes hand in hand with customer loyalty.