A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain

A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain

Malekian, Y.
journal of retailing and consumer services 2019 Vol. 51 pp. 114-128
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30434
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10.1016/j.jretconser.2019.05.028
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