Elliott’s collection brings communication studies to the core of food studies, and this makes it a long-overdue book. While not all authors are communication scholars, the range of topics covered in the book are representative of how enmeshed the study of food and the study of human communication are. The title of the book alludes to a Canadian focus and many of the contributions deal with Canadian identities in relation to food. The subtitle, Food Promotion, Consumption, and Controversy, prepares the reader for the collection that largely deals with issues around consumption of food and food media, and its place in the economic system that underpins it. Though the quality of its seventeen chapters is somewhat uneven—with some appearing undercooked, and others baked to perfection—the collection as a whole makes for an interesting read.