Online interventions for social marketing health behavior change campaigns: a meta-analysis of psychological architectures and adherence factors
Abstract
These findings demonstrate that online interventions have the capacity to influence voluntary behaviors, such as those routinely targeted by social marketing campaigns. Given the high reach and low cost of online technologies, the stage may be set for increased public health campaigns that blend int …
Keywords
systematic review
meta-analysis
psychology
National Center for Biotechnology Information
NCBI
NLM
MEDLINE
humans
pubmed abstract
nih
national institutes of health
national library of medicine
adult
female
male
Health Behavior*
internet*
behavior therapy*
online systems*
motivation
social marketing*
pmid:21320854
pmc3221338
doi:10.2196/jmir.1367
brian cugelman
mike thelwall
phil dawes
behavioral medicine*
Citation
ID:
274695
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