Design preferences and cognitive styles: experimentation by automated website synthesis
Siu-wai Leung, John Lee, Chris Johnson, David Robertson;Siu-wai Leung;John Lee;Chris Johnson;David Robertson;
Automated Experimentation2012Vol. 4pp. 2-
261
robertson2012automateddesign
Abstract
This article aims to demonstrate computational synthesis of Web-based experiments in undertaking experimentation on relationships among the participants' design preference, rationale, and cognitive test performance. The exemplified experiments were computationally ...