MARKAYA YÖNELİK TUTUM OLUŞTURAN BİR UNSUR OLARAK KURUMSAL REKLAM: BANKA MÜŞTERİLERİ ÜZERİNE BİR ARAŞTIRMA

Şükrü GÜLER;Emel KARAYEL BİLBİL;

Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi 2020 pp. 4-15

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gÜler2020egemarkaya

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