Non-Orthogonal Multiple Access (NOMA) has been proposed recently as an emerging radio access technology for the Fifth Generation (5G) to achieve high spectral efficiency (SE). In addition, simultaneous wireless information and power transfer (SWIPT) has been receiving exceptional attention because of its role in increasing energy efficiency (EE). In this paper, the performance of the downlink SWIPT-NOMA system has been evaluated. In this paper, signal to interference and noise ratio (SINR) is derived for near and far users with outage probability for each user, where the near user acts as an energy harvesting (EH) node. The Genetic algorithm (GA) is used as an optimization technique for the power splitting ratio and power allocation coefficients to maximize the EE under eligible SE. The outage probability for the near and far user is taken into consideration for the optimization process. In this work, the results from the SE–EE metric show that the maximum EE reached 0.325 Mbits/J at SE of 9 bits/sec/Hz.