Plants are constantly threatened by herbivore attacks and must devise survival strategies. Some plants sense and respond to elicitors including specific molecules secreted by herbivores and molecules that are innate to plants. Elicitors activate diverse arrays of plant defense mechanisms that confer resistance to the predator. Recent new insights into the cellular pathways by which plants sense elicitors and elicit defense responses against herbivores are opening doors to a myriad of agricultural applications. This review focuses on the machinery of herbivory-sensing and on cellular and systemic/airborne signaling via elicitors, exemplified by the model case of interactions between Arabidopsis hosts and moths of the genus Spodoptera.