Abstract Intangible cultural heritage has the characteristics of regionality, uniqueness, and liveness. Its protection and inheritance are faced with many challenges, and can be resolved by integrating with the scenic areas. The construction of digital scenic areas is an effective way to achieve a win-win situation. Based on resource characteristics and market positioning analysis of the Celadon Cultural Industrial Park, the construction objectives and coping strategies of the scenic area are proposed by systematically introducing the digital technology in the scenic area planning, project initiation, tourism management model, and other aspects to create a culture-first, three-dimensional virtual reality scenic area.