The aim of this paper is to discuss the conditions in which social innovation acquires actual contours and values that are reflected in certain territorial segments, whereas the accrued intentions idealized scope are linked to actors who hold well-defined entrepreneurial characteristics and that such purposes are settled in factors such as aesthetics – as element of perception of the beautiful nature that social action is – the argumentative discourse – as legitimate means to promote the involvement of new actors through the substantiation of a new mindset toward the common good – and the prestige designed to construct collaboration by such agents of change – as a result of overlap between the state of the art, due to the desire to change a situation which requires the intervention of holders agents of skills and knowledge, and intelligent argument use here defined as an effective tool to mobilize people and minds aiming at a consensus in favor of a specific community. Despite the literature focus their findings in social innovation processes arising from business initiatives – a fact that can not be ignored given the advancement of the relations established towards the balance of forces gravitating socioeconomic universe – the challenge of this test is to provoke reflection on the argument as an instrument to carry out the most urgent social innovations, whose domain is the responsibility of the entrepreneur. The work is supported in ideas Marcy (2015), CRISES, (2004), Perelman (2004), Perelman and Olbrechts-Tyteca (2005), Herrera (2015) and Matei and Antonie (2015).