how can brand managers benefit from social media? the social media management scorecard for brands (smms-b)

how can brand managers benefit from social media? the social media management scorecard for brands (smms-b)

;Alptekin Erkollar;Birgit Oberer
journal of oral rehabilitation 2013 Vol. 5 pp. -
112
erkollar2013internationalhow

Abstract

How can brand managers benefit from social media? The Social Media Management Scorecard for Brands (SMMS-B)

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