This article explores the proliferation of English-language translations and versions of García Lorca’s La casa de Bernarda Alba (1936) published in paperback editions since 1998, in order to account for Lorca’s assimilation into the English-speaking dramatic consciousness. Through an examination of cover art, blurbs and extra-textual material provided by the publishers and translators, this article considers what facets of Spanish national identity are being marketed to an Anglophone audience, and whether these editions contribute to a denationalised image of Lorca as a “classic dramatist”.