Approaches to determine the competitiveness of enterprises. The techniques of estimating the probability of bankruptcy as the lowest level of competitiveness of the organization. Asked to assess the competitiveness on the basis of the analysis of internal and external factors of the company. External factors are asked to provide a financial and economic, political, industrial, technological, social, environmental. Internal factors proposed to explore, using the model of "the golden rule of business economics" in conjunction with approaches for assessing the ability of the enterprise to create value.