The article highlights the problem of students’ valuеs orientation in the development of foreign language communicative professional competence. Values orientation is defined as a complex social and psychological phenomenon of the student personality structure that embodies the relation to different spheres of the material and spiritual world, regulates the behaviour of everyday life activities as well as gives reference projection on the values of future career. There determined the approaches to creating valuеs orientation of students in the development of their professional foreign language communicative competence. The reflective approach deals with students reflective activity that promotes awareness of certain linguistic, cultural events, human and personal values. The professionally oriented approach helps determine the ethical aspects of future careers of students. The educational aspect of the cultural approach is characterized by identification of common moral values in the life of two nations and two cultures, as well as aesthetic activities implementation. The practical application of these approaches is exemplified by the use of art as well as texts of various genres as a platform for intellectual and cognitive activity, during which the philosophical basis of personality is revealed.