The study was conducted in Thiruvananthapuram district of Kerala. Ninety farmers engaged in commercial cultivation of amaranthus and vegetable cowpea were selected through three stage random sampling procedure. Ten independent variables were selected based on judges’ relevancy rating. Majority of the respondents belonged to medium category with respect to adoption. In the case of amaranthus growers, four variables, namely, contact with extension agency, scientific orientation, innovativeness and mass media exposure were found to be significantly and positively related to adoption. Education, scientific orientation and innovativeness were found to be significantly and positively related to adoption in the case of vegetable cowpea growers.