This paper deals with two perspectives on social constructionism, namely the cognitive andthe semio-pragmatic approaches. Starting from different theoretical background (Searle, 2000; Peirce,1990; Lakoff, 1987; Fauconnier, Turner, 2002), we consider that language is a very important aspectthat should be considered within social constructionisn. Institutional facts have a performative aspectand they establigh power relations within the process of shaping organizational realities. Subjectivity,that social constructivism is accused of, cannot becontested as long as human beings mould thesystemic patterns according to the contexts they interact with.