the specifics of the russian market of confectionery: subject-object certainty
;Tsarenko Elena
Sovremennye Tehnologii Upravleniâ2012pp. -
135
elena2012the
Abstract
This article describes a study of the Russian confectionery market. Determining the specificity of the market in Russia, identified and examined the components of this market with the help of subject - object orientation. As well as the actuality of considering new approaches to promote sales of confectionery products.