the specifics of the russian market of confectionery: subject-object certainty

the specifics of the russian market of confectionery: subject-object certainty

;Tsarenko Elena
Sovremennye Tehnologii Upravleniâ 2012 pp. -
135
elena2012the

Abstract

This article describes a study of the Russian confectionery market. Determining the specificity of the market in Russia, identified and examined the components of this market with the help of subject - object orientation. As well as the actuality of considering new approaches to promote sales of confectionery products.

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