This article is devoted to the study of representations of the phenomenon of love in Ukrainian art culture. The topicality of this scientific research is determined by the substantial changes in all areas of social life that also relate to relationship of love. The Great material for such study can be provided by the artistic culture, as it is the historical and cultural source, which is fixing world view, attitude of certain social time. During centuries the spiritual experience of mankind were accumulating in various art products and the artistic embodiment of the phenomenon of love took the one of the primary places of it. The author has observed the artistic representation of the relationship of love from the beginnings of Ukrainian nation to the examples of modern author’s art. The study determined the model of a loving relationship which focuses on the institutionalization in marriage and social­moral control of premarital relations as traditionally inherent in Ukrainian national culture. Analysis of the implementation of loving relationships in contemporary Ukrainian art culture shows that interpersonal relationships presented in the art products differs from the traditional norms and values of the Ukrainian culture. Furthermore this trend is amplified. This situation can provoke controversy in understanding of the phenomenon of love and further rethinking of prevailing cultural attitudes in society, models and examples of behavior in an intimate relationship.