The scarcity of water in the Campo de Cartagena has limited its exploitation, which is why, historically, runoff water has been used through sustainable traditional practices which have been dismissed by technological advances. In order to demonstrate the potential of this resource at present, an analysis by interpolation of rainfall distribution in the sub-basin of the Rambla de Fuente Álamo-Albujón was carried out (for the intense rainfall episodes of 2012 and 2016) as well as hydraulic modelling of the estimation of surface runoff. In addition, taking into account the future climate scenarios, a projection of the total runoff in the study area was made up to the year 2100. The bibliographic review and the press analysis showed that the traditional use of runoff water has remained in disuse, although there are infrastructures to collect water from floods but with an eminently sanitary purpose. The current model of agricultural and touristic exploitation is giving rise to serious socio-environmental conflicts which manifest in obsolescence. Therefore, the increase in the availability of water with the use of a specific endogenous resource may lead to a decrease in the pressures exerted on the study area.