Electoral marketing refers to the relationship between politician and voter, while institutional marketing refers to the relationship between political and national official. Political marketing can be defined as a set of techniques aimed at creating and promoting the image of a man or a political institution, depending on the audience at which it is desired to vote or public trust. In this assembly to take account of the needs of that audience, the vectors of transmission of information and the interaction of that politician (or political institution) and other political actors in the market. Marketingului entry into politics means the ability to manage a number of accurate data to coordinate and schedule the political action.