This article sets out to identify the attitude of the Danish mass media to modern Russian innovations. The research is timely because of the Russian interest in the experience of Denmark — one of the "innovation leaders" of the EU. The author analyses a number of publications on Russia in the Danish mass media. The positive image of Russian innovations in Danish periodicals is analysed against the background of historical stereotypes. The article also describes the Danish national innovation system. The image of Russian innovations in the Danish mass media is positive; however, the articles dedicated to Russian innovations constitute a small part of reports on developments in Russia. The article also contributes to social surveys carried out in Denmark through introducing new data. The research results can be used by politicians, scholars and social activists interested in the relations with Denmark.