The aim of article is to discuss the role of ethics in process of corporate culture creation. Purpose, as embodiced in corporate culture, is the glue that holds organizations together. Corporate culture is the shared values and meanings its members hold in common and that are articulated and practiced by an organization’s leaders. Corporate culture is related to ethics through the key ethical values and leadership styles the leaders espouse and practice; heroes and heroines the company rewards and holds up as models; rite, rituals, and symbols organizations value; and way organizational executives and members communicate among themselves and with their stakeholders.