The research was conducted with the aim of determining the social and economic factors which are effective on the adoption of new technologies at dairy farms in the province of Konya. The data used in the research was obtained on a volunteer basis by questionnaire technique from 128 dairy farms determined with stratified sampling method that is one of random sampling method. 51.56% of enterprises investigated were high innovators and 48.44% of enterprises were low innovators. In conclusion, it was determined that the milk yield, enterprise income, education of enterpriser, family size, number of animals, existence of land, case of receiving services of consultancy and frequency of using mass media tools made positive contributions to adoption of innovations by enterprises in the research field. But the training level decreased as the age of enterpriser increased in the research field. This case retards the adoption process of innovations and deescalates the use of new technologies in the enterprises. The young farmers come to the forefront in the adoption and implementation of innovations.