This paper defends a research attitude based on sensitivity, trying to overcome the secular opposition between object and subject by assuming that they need each other in order to exist. Nevertheless and as a rhetorical resource, objects are emphasized, while trying to recover the room, strength and dignity diminished by the hypertrophy of the subject. It is shown how extended this underestimation has been in hands of official interpretations of the world, even though this situation has coexisted with an enormous "seduction" by the objects. Epistemological, methodological and ethical implications from this recovery are suggested for social research. URN: urn:nbn:de:0114-fqs0302194