potensi dan strategi marketing perbankan syariah pada segmen kelas menengah indonesia
Abstract
Group of middle-class society is a tremendous market for Islamic business, especially Islamic banking. The fact that the majority of Indonesia's population is Muslim, Islamic business institutions should work on the mid-market segment earnestly. The potential of middle class development in Indonesia gives an opportunity for Islamic banks to compete in the market. Various characteristics of the middle class used as a valuable input in conducting market segmentation, targets, and formulate strategies to create the accepted products.
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195185
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0x95644003c57E6F55A65596E3D9Eac6813e3566dA
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195185
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10.15408/aiq.v5i2.2563
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Scimatic Chain (ID: 481)
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