travel behavior change in older travelers: understanding critical reactions to incidents encountered in public transport

travel behavior change in older travelers: understanding critical reactions to incidents encountered in public transport

;Catherine Sundling
archives of biochemistry and biophysics 2015 Vol. 12 pp. 14741-14763
241
sundling2015internationaltravel

Abstract

Accessibility of travel may be better understood if psychological factors underlying change in travel behavior are known. This paper examines older (65+) travelers’ motives for changing their travel behavior. These changes are grounded in critical incidents earlier encountered in public-transport travel. A scientific framework is developed based on cognitive and behavioral theory. In 29 individual interviews, travelers’ critical reactions (i.e., cognitive, emotional, and/or behavioral) to 77 critical incidents were examined. By applying critical incident technique (CIT), five reaction themes were identified that had generated travel-behavior change: firm restrictions, unpredictability, unfair treatment, complicated trips, and earlier adverse experiences. To improve older travelers’ access to public transport, key findings were: (a) service must be designed so as to strengthen the feeling of being in control throughout the journey; (b) extended personal service would increase predictability in the travel chain and decrease travel complexity; consequently, (c) when designing new services and making effective accessibility interventions, policy makers should consider and utilize underlying psychological factors that could direct traveler behavior.

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ID: 193600
Ref Key: sundling2015internationaltravel
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0x95644003c57E6F55A65596E3D9Eac6813e3566dA
Article ID:
193600
Unique Identifier:
10.3390/ijerph121114741
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Scimatic Chain (ID: 481)
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