service quality in restaurants: customers’ expectation and customers’ perception

service quality in restaurants: customers’ expectation and customers’ perception

;Dushica Saneva;Sonja Chortoseva
sar journal 2018 Vol. 1 pp. 47-52
266
saneva2018sarservice

Abstract

The service quality is multidimensional concept which contains a set of diverse attributes grouped in several dimensions. This paper researches the quality of service in restaurants in the Republic of Macedonia. A questionnaire was designed based on three models, SERVQUAL, DINESERV and CFFRSERV, with 29 attributes and distributed in six dimensions. The overall SERVQUAL score is negative. Moreover, all service quality dimensions are with a negative gap, which indicates that the expectation level of service quality in restaurants is higher than the perception level of it.

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ID: 192878
Ref Key: saneva2018sarservice
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0x95644003c57E6F55A65596E3D9Eac6813e3566dA
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192878
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10.18421/SAR12-03
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